Delivering a Powerful and Loyal Audience
Traders Magazine delivers the high-end audience for advertisers in the institutional trading space looking for maximum return on their investment. Our audience is targeted, select and qualified. They have proven purchasing power and are loyal to Traders Magazine. They are the industry professionals who make the decisions on technologies, systems, order flow and services for their organizations, and they are your must-reach audience.
Audience Profile
Traders Magazine reaches Senior-Level Decision Makers on both the buy side and sell side across its print, online and enewsletter audience bases:
Traders Magazine subscribers:
- 7,100 Qualified Circulation
- 100% Personal Direct Request
- 100% Individual breakout bt name and title and/or function
Source: BPA, June 2008
12,000 registered online members
Monthly Unique Visitors: 24,670
Monthly Visitors: 33,216
Monthly Page Views: 122,715
Monthly Ad Impressions: 613,575
Source: Hitbox October 2008
12,000 weekly opt in subscribers
Source: Mailzeen October 2008
Traders Magazine is Read by Senior-Level Decision Makers on Both the Buy Side and Sell Side:
Source: BPA, June 2008
84% of Readers are Involved in Purchasing Decisions for Technology and Services
76% of Readers are C-Level Executives, Senior Management, Head Traders, Managing Directors, Partners and Portfolio Managers
55% Visited an Advertiser's Web Site
